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Improving understanding between Europe and China

The new Europe-China Journalism Award will reward the author of a newspaper or magazine article, and a TV or radio broadcast, for excellent, constructive reporting on the subject of Europe-China relations.

Huawei has decided to sponsor an independent new journalism award to recognize excellent reporting by European media on the constructive nature of Europe-China relations, with the aim of helping to further mutual understanding between these two powerful regions of the world.

As major trading partners in a world often characterised by political uncertainty and misunderstandings, Huawei feels it is necessary to promote initiatives that will lead to strengthening ties, and judges will be particularly looking for solution-oriented pieces.

Articles or broadcast items in any language, published in a country in the European Economic Area after 2015, can be entered in the competition, which is being administered by the Press Club Brussels Europe,. The closing date for entries is 15 November 2019. The two winning entries will each receive a prize of 1 000 euros. The awards will be presented to the winners at a ceremony in Brussels at the end of this year, or early next year.

Objective reporting criteria and independent judging

The independent jury considering the entries will be made up of a member of the EU-China Friendship Group in the European Parliament, a member of the European Union External Action Service, a member of the Council of Europe, a member of the International Federation of Journalists, a member of the International Association of Press Clubs, and a member of the Chinese Mission to the EU. Where necessary, entries will be translated into the main European languages (English, French, German, Spanish and Italian) to facilitate the work of the jury.

The winning entries will have to respect the basic principles of objective reporting: fact-checking, precision in reporting quotes and figures, and an interest in human-based stories that can highlight the importance of understanding between human beings beyond borders, real or psychological.

Upon receiving the entries, the Press Club will send the written pieces anonymously to the jury, with all information on the journalist/media hidden and every piece being allocated an identification number. This is to ensure the objectivity of the jury’s decision. Concerning TV and radio, any information related to the media outlet on the recording must be deleted. The journalist can feature in the video, however. Again, all broadcast pieces will also receive an identification number.

The European Union and China are two of the biggest traders in the world. China is now the EU's second-biggest trading partner behind the United States and the EU is China's biggest trading partner. In 2016, the EU adopted a new strategy on China mapping out its relationship with China for the next five years and promoting reciprocity, a level playing field and fair competition across all areas of cooperation.

In the view of the organisers, the new Europe-China Journalism Award will, with the right means and support, have an important and positive impact on Europe-China relations in the future.